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Researching and Writing

RESEARCH, EVALUATION & ANALYTICS

As part of strategic communications planning, I implement research and evaluation in my work.

This allows the business to reach objectives that were set in planning and also understand what needs to be adjusted in the next planning cycle.

Research I conducted included focus groups and surveys. 

I understand analytics and use them to monitor the impact of communications.  I've used Google, Youtube and newsletter platform analytic tools.

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